Spooky Halloween campaigns that will make your skin crawl
Halloween isn’t just a holiday where people dress up and go trick-or-treating, it’s also a great time for marketers to engage consumers with spooky...
The Power of Live Reads
When it comes to radio advertising, there are various ways in which you can place your advertisements, one of which is live reads. A...
Five benefits of cinema advertising
With the reopening of the Camana Bay Cinema, many businesses in Cayman are integrating cinema advertising into their marketing strategies to further enhance and...
4 steps to ensure live radio endorsements are effective for your brand
Radio is a powerful advertising channel that offers rich targeting, huge reach and influence on purchase decisions. Using a radio endorsement can help take...
TV ad spend expected to grow for the 2020 election cycle
TV advertising remains one of the most popular and influential mediums for advertising, and continues to redefine its importance with massive reach and familiarity...
Alexa use sees an increase during the pandemic
Now more than ever, people are practicing social distancing and numerous measures to “slow the spread and save lives.” Because of this, Amazon has...
Benefits of understanding your target market
You’ve probably heard the phrase, “you can’t be everything to everybody”, right? When it comes to your business, one hundred percent of the time,...
Media consumption survey results
In the backdrop of COVID-19, media consumption in Cayman has seen a noticeable increase. Over the past few months, information on the impact of...
Global boost in online radio listeners
With people around the world spending more time at home due to COVID-19, online radio listening has seen a boost, locally and around the...
The benefits of digital advertising in today’s world
In recent weeks, Cayman has welcomed the reopening of many businesses and getting back to a somewhat ‘normal’ lifestyle. However, if you’re like most...