TV ad spend expected to grow for the 2020 election cycle

TV advertising remains one of the most popular and influential mediums for advertising, and continues to redefine its importance with massive reach and familiarity as a trusted source to obtain news and entertainment. 

TV ads are more trusted and more likely to influence purchases than any other advertising medium. In fact, in the USA 60% of consumers make purchases after seeing or hearing an advertisement on TV.

With the 2020 presidential election in full swing, now is the time for businesses to reconsider their marketing plans and invest in TV advertising. While COVID-19 has changed the face of advertising globally, we are still on pace for a record political advertising cycle.  

“Political TV spend will remain a huge force in media, irrespective of where we find ourselves in relation to COVID-19. In fact, we should expect political TV spend to substantially surpass previous high levels.” – Philip Inghelbrecht, co-founder and CEO at Tatari. 

In 2018, broadcast TV and cable political advertising spend came in first place with over $4 billion, equivalent to a whopping 51.4% of all total political advertising spend for the year; online/digital spend came in second place with $1.7 billion, equating to 20.1% of the total market spend. 

While the US election does not directly impact Cayman, the whole world, including Cayman’s diverse mix of nationalities, is glued to it with baited breath. 

There are approximately 10,000 – 12,000 households, apartment complexes and hotel rooms in Cayman that Hurley’s Media has the ability to insert your company message in and across 15 different cable networks such as Fox News, CNN, HGTV, National Geographic with this continuing to grow. 

So, with two months to go before the US presidential election, let our team guide you on what channels will best work for your business and brand, reach out to us today, email [email protected].