The benefits of digital advertising in today’s world

In recent weeks, Cayman has welcomed the reopening of many businesses and getting back to a somewhat ‘normal’ lifestyle. However, if you’re like most businesses in Cayman, you’re probably trying to find a balance of advertising your services and reducing spend after a tough couple of months.

How can you cost effectively reach your audience base, get eyes on your brand, drive website traffic, convert customers and increase sales? The secret is digital advertising.

We are living in a time of digitization, the sudden increase of people being
indoors has led to a change in lifestyle where consumers have shifted to
spending more time online than before.

Spend across some traditional media formats will see a decline in 2020, while most online media formats are expected to see an increase in spending.

To some people, digital advertising can be overwhelming, however at Hurley’s Media we have a team of professionals here to help you every step of the way to ensure digital advertising is seamless yet effective.

So, what are the benefits of digital advertising:

  1. Cost effective
    One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing helps you save money and obtain more leads. If you compare the budget for a high impact ‘offline’ marketing campaign with that of an online marketing campaign, the costs of running an online campaign becomes pretty inexpensive.
  2. Measurable
    Thanks to the wonderful tools that exist on the internet, online advertising campaigns can easily measure progress. This differs from more traditional advertising means in that ‘those’ metrics are approximated or limited towards a small portion of the audience. Online advertising metrics, on the other hand, are incredibly precise.
  3. Speed
    The rate at which information moves online is another element that makes online advertising a force to be reckoned with. Although you have to always be monitoring the metrics, with a good strategy, you can see results with incredible speed.
  4. Flexible
    Online advertising is characterized, amongst other things, for being incredibly flexible. You can use any combination of texts, images and/or videos to reach your target market at any point in their day-to-day lives. If posted on the right network at the right time, the possibilities are endless. Moreover, options for native advertising have become practically infinite and are some of the more ‘appreciated’ types of ads by consumers. So long as you have a computer and
    internet access, all of them can be done from anywhere in the world.

Want in on our biggest secret? Get better bang for buck with digital advertising, contact your Hurley’s Media sales Representative today and together let’s grow your business. Email [email protected].