In today’s digital age, it can be easy for your target market to get saturated with email marketing and online advertising. Some companies are standing out against the background noise by taking a step back to a proven approach to reaching their potential clients, print media. Print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 5 reasons that demonstrate the importance of print media and why your print media publications will make a lasting impact on your target market.
- BETTER BRANDING OPPORTUNITIES
To have a successful brand, you need to stand out. Marketers know the significance of having a well recognized brand and print media materials are a great way to establish it. Printed marketing materials offer a diverse range of options. Letterheads, posters, flyers, brochures, business cards and calendars are a few of the options available. They offer multiple ways of putting your logo and brand in the customer’s line of site or even into their hands.
- “FEELING” YOUR BRAND
Holding printed material in your hands makes a difference to our experience. Humans are tactile and sometimes connect more effectively with something we can touch. There’s something special about holding a printed brochure that can’t be replicated by website ads or email. Plus with an item that is printed, it can stay in offices and homes for months after they are printed, while many digital marketing materials are only useful for a single purpose.
- PRINT IS MORE ENGAGING
Print has the ability to engage our minds along with our senses. We all use the internet when looking for anything. However, when people read information on a screen, it becomes more difficult to digest it. In today’s world, a typical person’s attention span is limited to 15 seconds, websites can be skimmed in the same amount of time. A customer will be more engaged for a longer period of time when reading printed material.
- A “DIFFERENT” MARKETING TOOL
Being vintage or retro is on the trend. Social media, electronics and online content are currently dominating the marketing industry so much so that printed media is considered something “different’.
- PRINT MEDIA IS MORE PERSONAL
The tangibility of printed materials makes it credible to readers. When all of your printed material is consistent with your brand and service, it establishes trust. It means that you’ve put in the effort and taken time to create quality material. This tells the customer right from the beginning that you’re serious about what you’re doing. Building trust is necessary for your business. It is one of the strongest emotions which solidifies relationships. However, once it’s compromised, it cannot be fixed.
Contact the Compass Media Print Shop today so that we can deliver your vision.